A creative, researched and well-thought out and professionally presented global PR proposal in line with GlobCom recommendations, this includes a situation analysis, objectives, strategy, relevant publics, implementation (with estimate budgets and timing) and evaluation. You may want to focus on social media.
A critical and reflective analysis of the GlobCom brief, awareness of global and local cultural issues; demonstrating an understanding of research including the strengths and weaknesses of different methods.
Must show evidence of understanding project management, including global virtual teams.
Ref: you may want to refer to my textbook which goes through the development of a PR proposal, Gordon, A. (2011) Public Relations, Oxford University Press: Oxford, England (link)