Recommended References

  • Cutlip, S. Center, A. and Broom, G. (2006)  Effective Public relations. NJ:  Pearson
  • Gregory, A. (2000)  Planning and Managing Public Relations Campaigns, Kogan Page:  London
  • Newsom, Doug, Judy VanSlyke Turk and Dean Kruckeberg.  This Is PR:  The Realities of Public Relations.  Belmont, Calif. Wadsworth Publishing Co., 2007.
  • Parkinson, M and Ekachai, D. (2006)  International and Intercultural Public relations:  A Campaign Case Approach. New York:  Pearson
  • Seitel, F. (2006) The Practice of Public Relations. NJ:  Pearson
  • Sriramesh, K. (Ed) (2003) Global Public Relations Handbook: Theory Research and Practice, NJ: Lawrence Erlbaum
  • Tench, R and Yeomans L. (2006) Exploring Public Relations, Harlow, Essex:  Prentice Hall

Recommended websites

http://www.globalprojectmanagement.org/

Global Project management, this site by global project management expert Jean Binder is great for information on global and cultural issues and project management

http://www.geert-hofstede.com

You are advised to read Geert Hofstede’s website about cultural dimensions

http://www.businessballs.com/

This site is idea for ideas, material and templates