(Excerpt from here)
Over the past few years, social media have changed marketing, public relations and communication. These days you can promote your brand worldwide with innovative plans which won’t cost you a fortune – as long as you know how to do it well.
This was the opinion of speakers at the annual international Global Communications Project, in short called GlobCom.
University students from twelve countries on five continents gathered at Stellenbosch University (SU) from 13 to 15 June to learn more about new communication strategies. The participants come from Australia, Germany, India, Italy, New Zealand, Portugal, Russia, Spain, Stellenbosch, the United Arab Emirates, the United Kingdom and the USA.
It is the first time that GlobCom is presented in African, with SU’s Department of Business Management as the host. SU is the only university from Africa to take part in the project.
GlobCom aims to increase awareness and understanding of issues in international communications among university students studying public relations and communications.