Recommended References

  • Cutlip, S. Center, A. and Broom, G. (2006)  Effective Public relations. NJ:  Pearson
  • Gregory, A. (2000)  Planning and Managing Public Relations Campaigns, Kogan Page:  London
  • Newsom, Doug, Judy VanSlyke Turk and Dean Kruckeberg.  This Is PR:  The Realities of Public Relations.  Belmont, Calif. Wadsworth Publishing Co., 2007.
  • Parkinson, M and Ekachai, D. (2006)  International and Intercultural Public relations:  A Campaign Case Approach. New York:  Pearson
  • Seitel, F. (2006) The Practice of Public Relations. NJ:  Pearson
  • Sriramesh, K. (Ed) (2003) Global Public Relations Handbook: Theory Research and Practice, NJ: Lawrence Erlbaum
  • Tench, R and Yeomans L. (2006) Exploring Public Relations, Harlow, Essex:  Prentice Hall

Recommended websites

Global Project management, this site by global project management expert Jean Binder is great for information on global and cultural issues and project management

You are advised to read Geert Hofstede’s website about cultural dimensions

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